The Cottages at Drakes Landing

Project Start Date: 2017
Units: 34
Project Size: ~$35,000,000
Synopsis: The Cottages at Port Place and The Cottages at Drakes Landing were two of the most significant projects being developed by the same builder, who had successfully implemented similar plans and structures in other New England locations. Our expertise in marketing the two largest projects in town made us the perfect choice to pitch for the sales and marketing of these developments, and we were thrilled to be selected.

The Cottages at Drakes Landing shared many similarities with the Port Place project, although it was being built in a more rural and tranquil community. Despite the differences, our marketing approach still centered around the sense of community that this new neighborhood would offer. Modern floor plans, large front porches, and abundant green spaces remained key selling points for both developments.

While Drakes Landing was more affordable than Port Place, we were still able to successfully combine our marketing efforts to reach a wider audience. By highlighting the advantages of the development's rural location, we directed potential buyers seeking a more affordable option to consider Drakes Landing, which was still only a 15-minute drive from Newburyport.

Thanks to our cohesive marketing strategy, we were able to reserve all properties before the project was even completed, a remarkable achievement. Our ability to appeal to a diverse range of buyers, coupled with our successful sales record, solidified our reputation as a premier sales and marketing firm in the region.